What's new at ShopWired?

The Mailchimp app in ShopWired has been updated to display the unique browse abandonment script provided by Mailchimp.

Mailchimp requires this script to be added to your product pages in order to track product views and trigger browse abandonment emails. The script is unique to each Mailchimp account and ShopWired store and is now available directly within the Mailchimp app under the Browse abandonment script section.

Once added, Mailchimp will be able to track product page views and send browse abandonment emails to eligible subscribers who view products but do not complete a purchase.

For more information about how browse abandonment works in Mailchimp, see Mailchimp’s guide