What's new at ShopWired?

ShopWired is excited to announce the launch of the new AWIN Conversion API app, designed to provide seamless integration between ShopWired accounts and AWIN’s affiliate marketing platform. This app sends server-to-server purchase event data directly to AWIN through the conversions API, helping merchants accurately attribute sales generated through affiliate channels. Key features include:

• Support for AWIN advertiser identification and authentication using API keys
• Automatic transmission of order details, including product information and categories
• Dynamic handling of tracking parameters such as last click referrer channels and AWIN click identifiers (awc)
• Inclusion of commission groups with precise total amounts aligned to sales
• Error logging and export status tracking within the app interface

This integration builds upon ShopWired’s range of features for conversion monitoring and for AWIN users ensures reliable and comprehensive affiliate data reporting. Merchants can install and configure the app to enhance their affiliate marketing insights and optimise campaign performance.