"Configure bulk pricing rules to offer discounts for larger orders."
Bulk discount
A percentage discount applied when a customer buys a certain quantity of products, across products or categories.
multi-buy discount, volume discount
"Set a bulk discount for orders of 10 or more units."
Multi-buy offer
A simple 2for1 or 3for2 offer applied to eligible products.
BOGO, buy one get one free, three for two
"Mark this product as eligible for a 3for2 multi-buy offer."
Basket rule
An automatic rule that adds products or fees to a basket based on its contents or value.
cart rule, auto-add, basket automation
"Create a basket rule to add a free gift for orders over £50."
Basket
The collection of products a visitor intends to purchase, before checkout.
cart, shopping cart, bag
"Add products to your basket and proceed to checkout."
Basket item
A single product (or variation) and its quantity in the basket.
cart item, line item
"Each basket item displays the product name and quantity."
Basket recovery link
A unique URL sent to customers to restore their abandoned basket and complete checkout.
cart recovery link, abandoned cart link
"The abandoned basket email contains a basket recovery link."
Abandoned basket
An incomplete order where the customer entered their address but did not complete payment.
abandoned cart, incomplete order
"Send an abandoned basket email to encourage order completion."
Pre-order
An order for a product not yet available for dispatch, with a future shipping date.
backorder, advance order, reservation
"Mark this product as a pre-order and set the ships-on date."
Pre-order product
A product configured to be available for pre-order, with a ships-on date.
backorder product, advance sale
"Set the pre-order product's ships-on date to 1st June."
Ships-on date
The date a pre-order product is expected to be dispatched.
release date, available date, dispatch date
"Customers are informed of the ships-on date at checkout."
Subscription product
A product sold on a recurring basis, with automatic repeat orders and payments.
recurring product, auto-ship, repeat order
"Configure this as a subscription product with a monthly interval."
Subscription interval
The frequency at which a subscription product is billed and delivered (e.g. monthly, weekly).
billing cycle, renewal period
"Set the subscription interval to every 30 days."
Subscription discount
A percentage discount applied to the price of a subscription product.
recurring discount, auto-renewal discount
"Apply a 10% subscription discount for monthly plans."
Product variation
A specific combination of product options (e.g. size, colour), each with its own price, stock, and attributes.
variant, option combination, SKU variant
"Add a variation for each size and colour combination."
Product choice
An additional selectable option for a product, such as add-ons or customisations, configured globally and assigned to products.
option, add-on, custom option
"Assign the 'Colour' product choice set to this product."
Product extra
An optional add-on for a product, such as gift wrapping or accessories, configured per product.
add-on, accessory, upsell
"Add a product extra for gift wrapping at £2.00."
Customisation field
A field allowing customers to enter custom text or information when adding a product to the basket.
custom field, personalisation, input field
"Add a customisation field for engraving text."
File upload
A field allowing customers to upload a file (e.g. image, document) when adding a product to the basket.
upload field, attachment, file input
"Enable file upload for customers to submit artwork."
Product bundle
A product that combines multiple other products into a single offering, with stock managed for each constituent product.
kit, package, set, combo
"Create a product bundle for the camera and lens."
Constituent product
An individual product included within a product bundle.
bundle item, component, included product
"The tripod is a constituent product of the photography bundle."
Category
An organisational group for products, used for navigation and filtering.
collection, department, section
"Assign this product to the 'Homeware' category."
Parent category
A category that contains subcategories, forming a hierarchy.
main category, top-level category
"Add 'Fitness' as a parent category for 'Yoga Mats'."
Subcategory
A category nested within a parent category.
child category, nested category
"Create a subcategory for 'Men's Shoes' under 'Footwear'."
Leaf category
A category that contains products but no subcategories.
end category, terminal category
"Assign products only to leaf categories."
Brand
The manufacturer or label assigned to a product, used for grouping and navigation.
manufacturer, label, maker
"Assign the 'Nike' brand to this product."
Filter group
A group of product filters (e.g. Colour, Size) used for narrowing product lists.
attribute group, facet group
"Create a filter group for 'Material'."
Filter
An individual attribute value within a filter group (e.g. 'Blue' in 'Colour').
attribute, facet, option
"Add 'Cotton' as a filter in the 'Material' group."
Featured product
A product selected to be highlighted on the website, often on the home page.
spotlight product, promoted product
"Add this item as a featured product on the home page."
Featured category
A category selected to be highlighted on the website.
spotlight category, promoted category
"Display 'New Arrivals' as a featured category."
Related product
A product manually selected to be shown as a recommendation alongside another product.
recommended product, cross-sell
"Set up related products for upselling."
Random product
A product automatically selected at random to be displayed, e.g. in a 'You may also like' section.
suggested product, auto-recommendation
"Show random products in the sidebar."
New product
A product marked as new, often with a visual indicator.
latest product, just added
"Mark this as a new product for 30 days."
Inactive product/category/brand
An item not currently displayed on the website but still present in the ShopWired account.
archived, hidden, unpublished
"Make this product inactive to hide it from customers."
Sort order
The number used to determine the display order of products or categories.
position, display order, sequence
"Set the sort order to 1 for this category to display it first."
Product import/export
The process of uploading or downloading product data in bulk using a CSV file.
bulk upload, data migration, spreadsheet import
"Use the product import/export system to update prices in bulk."
Category import/export
The process of uploading or downloading category data in bulk using a CSV file.
bulk category upload, spreadsheet import
"Edit categories in bulk using the category import/export system."
Stock import/export
The process of uploading or downloading stock quantities for SKUs in bulk using a CSV file.
inventory upload, stock update
"Update stock levels using the stock import/export system."
SKU code
A unique identifier for a product or variation, used for stock management and integrations.
stock code, item code, product code
"Enter a SKU code to track stock for this variation."
Warehouse notes
Internal notes for warehouse or fulfilment staff, not shown to customers.
picking notes, internal notes
"Add warehouse notes for special handling instructions."
Order CSV export/feed
A downloadable or automated CSV file containing order data for reporting or integration.
order report, order spreadsheet
"Download the order CSV export for accounting."
Product XML feed
An XML file containing product data, used for integrations with third-party platforms.
product data feed, product export
"Submit your product XML feed to Google Merchant Center."
Custom field
An additional data field added to products, categories, brands, customers, orders, or pages for custom information or functionality.
extra field, user-defined field
"Create a custom field for 'Material' on products."
Order custom field
A custom field specifically for orders or quotes, used for internal tracking or customer input at checkout.
order attribute, order extra field
"Add an order custom field for 'Purchase Order Number'."
Newsletter subscriber
A visitor or customer who has opted in to receive marketing emails.
mailing list member, email subscriber
"View all newsletter subscribers in the marketing section."
Customer record
The stored information for a customer, created when an account is registered or an order is placed.
customer profile, account record
"Edit the customer record to update their email address."
Trade customer
A customer with a trade account, eligible for special pricing, delivery, or access to trade-only products.
wholesale customer, B2B customer
"Approve the trade customer application to grant access."
Trade pricing band
A set of custom prices for products, assigned to trade customers.
price group, customer group pricing
"Assign this trade customer to the 'Gold' pricing band."
Cost price multiplier
A trade pricing method where the product's cost price is multiplied by a set value to determine the trade price.
markup, margin multiplier
"Set a cost price multiplier of 1.2 for this trade customer."
Global price discount
A percentage discount applied to all products for a trade customer, unless excluded.
global discount, trade discount
"Configure a 10% global price discount for this trade account."
Wholesale delivery
A fixed delivery cost or free delivery threshold applied to all trade customer orders.
trade shipping, B2B delivery
"Set a wholesale delivery cost of £10 for all trade orders."
Trade-only category/product
A category or product only visible to visitors logged into a trade customer account.
wholesale-only, B2B-only
"Assign this product to a trade-only category."
Inactive
The state of a product, category, or brand that is not displayed on the website but remains in the ShopWired account.
archived, hidden, unpublished
"Make this brand inactive to remove it from the menu."
Draft theme
An unpublished version of a website theme used for development or testing.
staging theme, test theme
"Edit the draft theme before making it live."
Live theme
The active website theme currently displayed to visitors.
published theme, current theme
"Switch to the new live theme after testing."
Theme editor
The interface for customising theme settings, layout, and content.
theme customiser, design editor
"Use the theme editor to change your website's colours."
Theme code editor
The interface for editing the underlying code (HTML, CSS, JS, Twig) of a theme.
code editor, template editor
"Edit the theme code to add a custom section."
Section
A configurable content block on a page, used in Version 5 themes for layout and design.
content block, page section
"Add a hero image section to the home page."
Block
A sub-component within a section, such as an image, text, or product card.
content module, section item
"Add a text block to the testimonials section."
App section
A section provided by an installed app, available for use in Version 5 themes.
app block, app widget
"Add the Instagram app section to your home page."
Colour scheme
A set of colour settings applied to a page, section, or element in Version 5 themes.
palette, theme colours
"Assign a new colour scheme to the product page."
Content area
A pseudo-section in Version 5 themes, used to define editable content regions.
content region, editable area
"Move the content area above the product information section."
Twig
The templating language used for ShopWired themes to render dynamic content.
template language, theme code
"Edit the product.twig file to change the product page layout."
Twig variable
A variable in Twig used to output dynamic data in templates.
template variable, code variable
"Use the product.title Twig variable to display the product name."
Macro
A reusable block of code in Twig, used for common elements or functions.
function, snippet, partial
"Call the html.button macro to render a button."
Filter
A Twig function used to modify the output of variables (e.g. |upper, |date).
modifier, pipe function
"Use the |date filter to format the order date."
Function
A built-in or custom Twig command that performs an operation and returns a result.
helper, utility
"Use the include function to add a header template."
Block tag
A Twig tag used to define a section of content that can be overridden in child templates.
block, override section
"Define a content block in the master template."
Template inheritance
The Twig feature allowing templates to extend and override parent templates.
base template, child template
"Use template inheritance to create consistent layouts."
Object
A data structure in Twig representing entities like products, customers, or orders, with attributes.
data object, entity
"Access the product object to display its attributes."
Attribute
A property of an object in Twig, such as title or price.
property, field
"Display the customer.email attribute in the template."
Array
A collection of values in Twig, such as a list of products or categories.
list, collection
"Loop through the products array to display each item."
Setting
A configurable option in the ShopWired UI or theme editor, controlling appearance or behaviour.
option, preference, configuration
"Change the 'Product image aspect ratio' setting in the theme editor."
Option
A selectable value within a setting, such as a radio button or dropdown choice.
choice, selection
"Select the yes option for the 'Enable click & collect' setting."
Feature
A distinct piece of functionality or tool available in ShopWired, often enabled via an app.
tool, module, add-on
"Install the reward points feature to launch a loyalty scheme."
App
An add-on installed in ShopWired to provide additional features or integrations.
plugin, extension, module
"Install the Mailchimp app to sync newsletter subscribers."
User
A person using ShopWired to manage their ecommerce website (ShopWired account owner or user account).
admin, merchant, store owner
"Each user can have their own login and permissions."
User account
An additional login created for team members or third parties, with restricted access.
staff account, team member, collaborator
"Create a user account for your marketing consultant."
Visitor
Someone browsing a ShopWired website, not necessarily a customer or account holder.
site visitor, guest, shopper
"Visitors can add products to their basket before checkout."
Customer
A person who has completed an order on a ShopWired website.
buyer, purchaser, client
"Customers receive an order confirmation email after purchase."
Trade customer
A customer with a trade account, eligible for special pricing and features.
wholesale customer, B2B customer
"Trade customers can access exclusive products and prices."
Newsletter subscriber
A visitor or customer who has opted in to receive marketing emails.
mailing list member, email subscriber
"Export newsletter subscribers to your email marketing platform."
Inactive
The state of a product, category, or brand that is not displayed on the website but remains in the ShopWired account.
archived, hidden, unpublished
"Make this product inactive to hide it from customers."
Instructional terminology
Term
Definition
Do not use
Example usage
setting
A configurable element in the ShopWired UI that controls a feature, value, or behaviour (e.g. text field, checkbox, dropdown, toggle). Always refer to as a "setting" in help guides and UI text.
field, input, box, property, parameter
"Select yes for the Enable the 'click & collect' feature on your checkout setting."
option
A selectable value within a setting, such as a choice in a dropdown, radio button, or checkbox. Used when instructing users to select a value.
value, choice, selection, answer
"Select the export option."
select
The action of choosing an option, button, or setting in the UI. Used as the imperative verb in instructions.
click, tap, press, choose, pick
"Select the delete option."
enter
The action of typing or inputting text or numbers into a setting. Used as the imperative verb in instructions.
type, input, fill in, write
"Enter the name of the product."
navigate to
The action of moving to a specific page or section within the ShopWired account. Used to begin step-by-step instructions.