Website information & landing pages
Adding a large amount of content to your website will help it in a number of different aspects:
- Ensuring that customers can easily find information about your brand, business, and the products you are selling
- Helping to improve your website's visibility in search engine results
- Becoming an authoritative source of information about the products you sell and your business's industry
- Helping to convert visitors into paying customers
ShopWired offers three main features for creating and displaying additional pages on your website.
Text and information pages
Text and information pages
Text and information pages are the pages on your website that are mostly text-based and are not intended to be interactive or media-rich. They should be used to display information such as:
- Your business's terms and conditions
- Your refund policy
- Your privacy policy
- Delivery information
ShopWired provides a dedicated feature to create text and information pages, known as website pages. When creating a website page, you can use ShopWired's text editor to change the styling of text, and also to insert images and other content.
When your ShopWired account is created, ShopWired automatically creates several pages for you with some template content that you can either remove or edit and publish.
Landing pages
Landing pages
ShopWired's landing pages feature enables you to create interactive and media-rich pages for your website. Some example use cases for the landing pages feature include:
- Creating dedicated pages for promotional/advertising campaigns
- Publishing detailed product information pages with images, videos, and interactive elements
- Launching a new product line and showcasing it with visually rich content
- Highlighting seasonal or special sales with featured products and discount details
- Publishing guides, how-to articles, or blogs as part of your content marketing strategy
- Designing pages for lead generation, such as forms to collect customer email addresses
- Announcing upcoming events, like webinars, product launches, or in-store promotions
The landing pages feature is built into ShopWired's theme editor and is only available for Version 5 themes.
Blog
Blog
ShopWired's blog feature allows you to create and manage blog posts for your website. Blogging is an excellent way to engage with your website visitors and customers and provide valuable content that enhances your brand's presence. Some benefits of using the blog feature include:
- Improving your website's SEO by creating blog posts with targeted keywords and high-quality content
- Building customer trust by sharing your expertise, industry news, or helpful guides to establish your business as a trusted authority
- Increasing website traffic by encouraging website visitors to return to your website regularly
- Encouraging customer engagement by using blog posts to spark discussions, answer questions, or encourage social sharing
