Submitting your feed to Google

Creating a Google Merchant Center account

In order to upload your feed and use Google Shopping you will need to have created a Google Merchant Center account. If you don’t yet have an account you can create one here. Follow these instructions provided by Google to configure your account correctly.

Claiming your URL

In order to successfully submit your feed to Google, you will need to have verified and claimed your website’s URL within your merchant center account. Follow Google’s instructions here for how to claim your URL.

When verifying your website you will probably find it easiest to use the ‘Add an HTML tag’ method. To use this method copy the HTML tag that Google has provided you, and then enter it in your account by following the instructions here.

Creating the feed

Step 1

Sign in to your Google Merchant Center account.

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Step 2

Select Products > Feeds from the left menu in your Merchant Center account.

If this is the first feed you are adding to your Merchant Center account, then the 'Feeds' option won't display to you. When you select 'Products', you should then select to Upload multiple products:

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Step 3

Select the + icon under 'Primary feeds':

A new page will then open for you to configure the feed.

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Step 4

Under 'Country of sale', select the country where you primarily make sales. Under 'Language', select the language for the content of the feed.

Then select Continue.

When 'Select destinations' appears, make sure 'Free listings' is ticked, and then select Continue.

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Step 5

Enter a name for your feed. This name can be anything you like, but it's helpful to name it something descriptive of the content of the feed, such as 'ShopWired Feed'.

Then select how you will be sending your feed to the Merchant Center.

If you're using the file upload method, select Upload. If you're using the URL method, select Scheduled fetch.

Then select Continue.

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Step 6

If using URL method

Enter shopwired_feed as your file name. Then configure a schedule for how often and when the file should be fetched. In the 'File URL' field enter the URL for the feed that you obtained from your ShopWired account.

If you have password protected the feed, you will need to enter the username and password, so the file can be accessed.

Then select Create feed.

If using file upload method

In the 'File name' field you will need to enter the exact file name that was downloaded from your ShopWired account. This will usually be google_feed.xml.

Optionally you can then choose to upload a file now. To do so select Browse and attach the file from your computer's hard drive. If you choose not to upload a file now, you can do so at anytime by accessing the feed within your Merchant Center account.

Then select Create feed.