Mailchimp

To connect your ShopWired account to your Mailchimp account:

1. Navigate to Apps > Manage > Mailchimp
2. Select authenticate
3. Follow the Mailchimp authorisation steps
4. You will be returned to the app configuration page to complete your settings

ShopWired exports catalogue and order data to the Mailchimp store you select. Use the Associated List setting in the Ecommerce Store section to select the ecommerce store from the list.

Products, variants, abandoned baskets, and orders are exported to this store.

Select the Mailchimp audience that will receive contacts for each ShopWired event:

• Customer created when order placed
• Customer registers an account
• When a trade customer registers for an account
• When a visitor signs up for the newsletter

For each event, select a Mailchimp audience.

Choose whether Mailchimp should send a double opt-in confirmation email to new subscribers.

ShopWired's Mailchimp integration can export your entire product catalogue and all categories to Mailchimp, making it possible to run product-specific campaigns and automations.

Use the initial sync function to populate data from your ShopWired account to Mailchimp before automations begin.

In the Mailchimp Initial Sync setting select one of the options:

• Sync products to sync product data
• Sync customers to sync customer data
• Sync vouchers to sync voucher codes

ShopWired keeps your Mailchimp catalogue updated for segmentation, recommendations, and abandoned basket emails.

• Product data includes product, variant (SKU), price, stock, images, categories, and brand
• Categories and brands are mapped to Mailchimp product attributes for segmentation
• Deleting a product in ShopWired removes it from Mailchimp

ShopWired sends customers and newsletter subscribers to your mapped Mailchimp audiences:

• Account registrations (standard customer accounts and trade accounts)
• Customers created when an order is placed
• Newsletter sign-ups from your website

Use the settings in the Mailchimp Settings section to select a list from your Mailchimp account for each type of subscriber:

• Customer created when order placed
• Customer registers an account
• When a trade customer registers for an account
• When a visitor signs up for the newsletter

You can instruct Mailchimp to send a confirmation email to new subscribers by selecting yes for the setting Do you want to send a confirmation email to the subscriber? in the Confirmation email section.

ShopWired exports orders and maintains their status in Mailchimp for revenue attribution and post-purchase flows:

• Order created
• Order status updates (including shipped/fulfilled, cancelled, and refunded)
• Order lines (products/variants, quantities, prices), totals, taxes, shipping, and discounts

ShopWired creates an unpaid order when a visitor completes checkout details and selects proceed but does not complete payment. The integration:

• Detects incomplete orders and creates/updates a Mailchimp cart
• Adds the basket items and a basket recovery link
• Deletes the Mailchimp cart when the order is finalised in ShopWired

Scheduling:

• A background job polls for incomplete orders on a schedule and ignores very recent incomplete orders to allow time for payment completion

Export voucher codes from ShopWired to Mailchimp for use in campaigns and automations:

• Creates promo rules and promo codes in the selected Mailchimp store
• Includes a basket redemption URL that opens your basket and applies the voucher code:
• Format: https://{your-domain}/checkout/basket?voucher_code={VOUCHER}
• e.g. https://www.example.com/checkout/basket?voucher_code=SAVE10

Use the Exported Orders section to view orders exported to Mailchimp. You can search by order reference or customer name

Select View to inspect the exported order details.

Use Export Errors to review and resolve failed exports.

• Select Retry after correcting the underlying issue
• Select Ignore to dismiss an error you do not wish to retry

Use Mailchimp API Logs to audit integration activity.

• Each entry shows the created date/time, operation, and a View link to logs
• Logged operations include product create/update/delete, stock updates, customer create/update, order export, cart create/delete, and scheduled abandoned basket sync runs

• Inactive products are not exported unless actively synced as part of the initial sync
• SKUs are required for products and variations; generated SKUs may show as out of stock until stock is set
• Images must be assigned to products/variations in ShopWired to appear in Mailchimp
• Bundles are exported as the main product only
• Offers are not synced; only voucher codes are exported
• Abandoned basket timing depends on the scheduled polling interval and grace window for recent incomplete orders
• Trade customers are supported; ensure event mapping includes trade account registrations