Visitor statistics
ShopWired provides basic and limited information about visitors to your website in the Visitor statistics report.
To view visitor statistics for your website:
- Navigate to Dashboard > Reports
- Select the Visitors report
- Use the
report periodsetting to determine the time period that you'd like to view the statistics for
ShopWired retains visitor statistics for a maximum of 62 days, meaning that you can always view a report for the previous calendar month but no further.
Definitions
A unique visitor is an individual visitor to your website. A unique visitor can make multiple visits and view multiple websites but will only be counted as a single unique visitor:
- A unique visit is counted and assigned to the day of the first visit
- If a unique visitor visits your website from another device, they will be counted again as a unique visitor
- Unique visitors are tracked with a cookie that has an expiration time of 30 days; if the visitor visits your website again after 30 days, they’ll become a new unique visitor
- If a visitor deletes the cookie from their browser or uses a different browser to visit your website, their visit will be tracked as a unique visit
A visit is one browsing session performed by a visitor:
- A visit begins when a visitor lands on your website and ends after 1 hour of inactivity
- Inactivity can mean that the visitor keeps their browser window open on your website or closes their browser window
- Visits do not appear in statistics until the visitor becomes inactive for more than 1 hour
- Each visit from a unique visitor is counted separately; unique visitors can make multiple visits to your website
A page view is recorded each time your website visitor views one of your website’s pages and includes when a visitor refreshes the current page.
Ecommerce activity
The Conversions section of the visitor reports provides basic statistics about visitor behaviour on your website. The figures displayed are approximations only and should not be taken as exact figures.
Conversion figures are calculated using visits and not unique visitors.
Added a product to their basket is the proportion of visits that resulted in at least one product being added to the basket.
Viewed the shopping basket page is the proportion of visits that included a page view of the shopping basket page (irrespective of whether the basket contained any products).
Went through to checkout is the proportion of visits that included a visit to one of your website’s checkout pages.
Completed a purchase is the proportion of visits that included a visit to your website’s payment confirmation page (including the offline order confirmation page).
Number of orders is the total number of all completed orders on your ShopWired account during the period of the report.
Total order amount is the grand total of all completed orders on your ShopWired account during the period.
Most viewed products displays a summary of the products with the most views in the period.
Best selling products displays a summary of the products ordered the most, each quantity unit is included.
Cookie consent
Cookie consent
ShopWired's visitor statistics system does not collect or process any personally identifiable information about visitors (including their IP addresses).
Therefore, visitors to your website do not need to give their consent to the placement of cookies on their browser that ShopWired's visitor statistics system uses and is therefore .
