Woopra
Woopra is a customer journey analytics platform used to analyse how visitors interact with websites and digital products.
Key features include:
- Real-time visitor and customer journey tracking
- Behavioural analytics and segmentation
- Event tracking and funnel analysis
- Customer profiles and lifecycle reporting
- Integration with marketing and support platforms
Woopra integrates with ShopWired by adding a tracking to the ShopWired theme so you can collect analytics data about visitor behaviour on your website.
Account creation
Account creation
Create an account on the Woopra website at Woopra.
After creating your account and creating a project for your website, Woopra will provide a JavaScript tracking snippet that is used to collect data from your website.
Theme installation
Theme installation
Woopra provides a JavaScript tracking script similar to the example shown below:
<script>
!function(){
var t,i,e,n=window,o=document,a=arguments,s="script",
r=["config","track","identify","visit","push","call"],
c=function(){var t=this,i={_q:[]};return r.forEach(function(r){
i[r]=function(){return i._q.push([r].concat(Array.prototype.slice.call(arguments))),i}
}),t._w=i,n._w=n._w||i,i},
l=o.createElement(s);l.async=1,l.src="//static.woopra.com/js/w.js",
t=o.getElementsByTagName(s)[0];t.parentNode.insertBefore(l,t)
}();
woopra.config({
domain: "example.com",
outgoing_tracking: true,
download_tracking: true,
click_tracking: true
});
woopra.track();
</script>
The script shown above is provided as an example only. You must copy the exact script provided in your own account, as the script and any ID values will be unique to your website.
- Navigate to Website > Themes
- Select the
code editoroption for the theme you want to edit - Open the
master.twigfile - Add the Woopra tracking script just above the closing
</head>tag - Select Save changes
After the script has been added, Woopra will begin collecting data from your website.
Recommendations
Recommendations
- Install the Woopra tracking script on a draft theme first to confirm that data is received correctly
- Verify that visitor activity appears in Woopra after installing the script
- Keep a record of the Woopra project configured for your ShopWired website
- Use Woopra reports to analyse visitor journeys and engagement on your ShopWired store
