Marpipe
Marpipe is a platform for creating, testing and optimising dynamic product ads across paid social channels. It enables brands to generate multiple creative variations and analyse performance to improve advertising results.
Key features include:
- Automated creative generation
- Multivariate ad testing
- Performance analytics and reporting
- Dynamic product ad support
Marpipe integrates with ShopWired by importing your product data using ShopWired’s Product multi-channel feed so you can create and optimise product-based advertising campaigns.
Account creation
Account creation
Create an account on the Marpipe website.
After your account has been created, configure your catalogue settings within Marpipe so that you are ready to import your product data.
Providing a product feed to Marpipe
Providing a product feed to Marpipe
Marpipe accepts an XML feed in Google Shopping format. ShopWired provides this using the Product multi-channel feed app.
To provide Marpipe with your product data:
- Install the Product multi-channel feed app
- Obtain the URL for your product feed from your ShopWired account
- ShopWired recommends using the
Only published productsfeed
- ShopWired recommends using the
- Enter this URL into your Marpipe account in the relevant product catalogue or feed URL setting
The URL generated by ShopWired is unique to your website. You must copy the exact URL provided in your own account.
Recommendations
Recommendations
- Use the
Only published productsfeed to prevent draft products being submitted - Ensure product identifiers such as SKU and GTIN are completed before importing into Marpipe
- Keep product pricing and availability updated in ShopWired before refreshing the feed in Marpipe
- Review feed diagnostics within Marpipe after the initial import
- Re-sync your feed in Marpipe after making significant catalogue changes
