Customising your website's product search

This feature is currently in open beta as we gather feedback from ShopWired users and continue to improve ShopWired's search engine.

You can customise aspects of your website's product search from your ShopWired account to customise the information used by ShopWired's search engine to return product results to your website visitors and certain aspects of how that information is used.

To do so, navigate to Website settings > Search settings.

Search identifiers

When editing your account's selections for these settings you must select the rebuild search index option for the changes to be applied to your website's search.

Use the settings in the Search identifiers section to select which product/variation identifiers are used by the search engine to match visitor searches with your products.

SKU

Select this option to send product SKU codes to the search engine so that visitors to your website can search for matching products by SKU code.

GTIN

Select this option to send product and variation GTIN identifiers to the search engine so that visitors to your website can search for matching products by GTIN.

MPN

Select this option to send product and variation MPN identifiers to the search engine so that visitors to your website can search for matching products by MPN.

Variation SKU

Select this option to send variation SKU codes to the search engine so that visitors to your website can search for matching products by SKU code.

Search data sources

When editing your account's selections for these settings you must select the rebuild search index option for the changes to be applied to your website's search.

Use the settings in the Search data sources section to select which data sources are used to form keywords for your products.

Product title

Select this option to enable ShopWired to create keywords from your product titles and send those created keywords to the search engine.

Product description

Select this option to enable ShopWired to create keywords from your product descriptions, and to send those created keywords to the search engine. ShopWired strongly recommends this option is only selected if your product descriptions are short and keyword rich.

Category names

Select this option to enable ShopWired to create keywords from the names of categories that products are assigned to, and to send those created keywords to the search engine.

Brand name

Select this option to enable ShopWired to create keywords from the names of brands that products are assigned to, and to send those created keywords to the search engine.

Filter values

Select this option to enable ShopWired to create keywords from the names of filters that products are assigned, and to send those created keywords to the search engine.

Custom search keywords

Select this option to enable ShopWired to create keywords from the custom search keywords entered for products, and to send those created keywords to the search engine.

Search settings

Use the settings in the Search settings section to select how your website's search engine works.

Partial identifier matching

This setting relates to the use of SKU codes, GTINs and MPNs on your website.

Use this setting to allow partial matching with identifiers. When selected, visitor searches will return results when only a part of their search keywords match with your product identifiers. Deselecting the option means that the user will need to exactly enter the full product identifier.

Match logic

This setting relates to when visitors enter more than one keyword into your website's search.

and means that every keyword entered must match with a product for it to be returned in search results
or means that any of the keywords entered can match with a product for it to be returned in search results

Keyword boost

This setting relates to how much of a 'boost' to give products in relevancy scoring when the visitor's search matches keywords for the product. A lower value means keywords receive less of a boost, a higher value means keywords receive more of a boost.

Minimum should match

This setting only applies to your website's search if you have selected the match logic setting as or.

When set to 100%, all of the visitor's keywords must match with a product for it to be returned in search results
When set to 0%, only one of the visitor's keywords must match with a product for it to be returned in search results

When selecting a value between 0% and 100%, this controls how many of the visitor’s keywords must match a product for it to be included in the search results. For example, with three search keywords:

A setting of 67% would require at least two out of the three keywords to match with the product
A setting of 50% would require at least one out of the three keywords to match (because 50% of 3 is 1.5, rounded down to 1)
A setting of 34% would still require at least one keyword to match

You can only use the minimum should match setting when the match logic is set to or. When using and logic, all keywords entered must match for a product to be returned in search results.