Omnisend
Omnisend is a marketing automation platform designed for ecommerce businesses to manage email and SMS communications.
Key features include:
- Email and SMS marketing campaigns
- Automated customer journeys and workflows
- Audience segmentation and targeting
- Performance reporting and analytics
Omnisend integrates with ShopWired by adding a tracking to your website theme to enable data synchronisation.
Account creation
Account creation
Create an account at Omnisend
During account setup, select Other as your ecommerce platform and enter your ShopWired store URL.
Once your store is connected, Omnisend provides a tracking script required for installation on your ShopWired website.
Theme installation
Theme installation
Omnisend provides a JavaScript tracking script that must be added to your website so customer and order activity can be tracked.
The tracking script provided by Omnisend will be similar to the example shown below:
<script type="text/javascript">
window.omnisend = window.omnisend || [];
omnisend.push(["brandID","XXXXXXXX"]);
omnisend.push(["track","$pageViewed"]);
(function(){
var s=document.createElement("script");
s.type="text/javascript";
s.async=true;
s.src="https://omnisnippet1.com/inshop/launcher-v2.js";
var e=document.getElementsByTagName("script")[0];
e.parentNode.insertBefore(s,e);
})();
</script>
The code shown above is provided as an example only. You must copy the exact code provided in your Omnisend account, as the brand ID and script values will be unique to your website.
To add the tracking snippet to your ShopWired theme:
- Navigate to Website > Themes
- Select the
code editoroption for the theme you want to edit - Open the
master.twigfile - Paste the Omnisend tracking snippet just before the closing
</body>tag - Select Save changes
Recommendations
Recommendations
- Test the integration on a duplicate or draft theme before updating your live theme
- Confirm data is being received in Omnisend before creating live campaigns
