Shoptimised
Shoptimised is a product feed optimisation platform designed to help ecommerce retailers improve the structure and performance of their product data for advertising and marketplace channels.
Key features include:
- Google Shopping feed optimisation
- Automated feed rules and enhancements
- Multi-channel output feeds
- Feed diagnostics and performance tools
Shoptimised integrates with ShopWired by importing a product feed URL so you can optimise and distribute your ShopWired product data to advertising channels.
Account creation
Account creation
Create an account on the Shoptimised website at Shoptimised.
Once registered, you can configure output channels within your Shoptimised account.
Providing a product feed to Shoptimised
Providing a product feed to Shoptimised
Shoptimised imports product data from ShopWired using a Google Shopping–format XML feed provided over HTTP.
To provide Shoptimised with your product data:
- Install the Product multi-channel feed app
- Obtain the URL for your product feed from your ShopWired account
- ShopWired recommends using the
Only published productsfeed
- ShopWired recommends using the
- Enter this URL into your Shoptimised account in the relevant product catalogue or feed URL setting
The URL provided in your ShopWired account will be unique to your website.
Recommendations
Recommendations
- Use the Only published products feed to prevent draft products being submitted to advertising channels
- Refresh your feed in Shoptimised after making significant catalogue updates in ShopWired
- Review product data in ShopWired before optimisation to reduce feed errors
- Keep product identifiers such as GTIN and brand fields complete to improve channel approval rates
