Hubspot create contact

HubSpot is a platform for customer relationship management (CRM), marketing automation, and sales pipeline management.

Key features include:

Contact and company management
Sales pipeline tracking
Marketing automation tools
Customer segmentation
Reporting and analytics

This guide explains how to send ShopWired customer data to HubSpot using Make.

This scenario allows:

Create or update a contact in HubSpot when a customer is created in ShopWired

ShopWired can only provide support for the scenario as provided in this guide. Any customisations or changes made to the scenario are supported by Make.

Prerequisites

An account for HubSpot

An account for Make

Scenario blueprint

Open the scenario blueprint in Make

Scenario setup steps

Select the scenario blueprint provided with this guide
Open it in Make
Create a new scenario from the blueprint
Replace any placeholder values if required
Connect required accounts
Turn the scenario on
Trigger the relevant event in ShopWired

ShopWired webhook data

Event: Customer Created

{
  "event": {
    "topic": "customer.created",
    "data": {
      "object": {
        "email": "customer@example.com",
        "firstName": "John",
        "lastName": "Smith",
        "phone": "0123456789",
        "postcode": "AB12 3CD",
        "addressLine1": "1 Example Street"
      }
    }
  }
}

Required user inputs

Input	Description
HubSpot Connection	Authorised HubSpot account connection
Webhook URL	Generated webhook URL from Make

Recommendations

Ensure customer fields are correctly mapped in Make to avoid data inconsistencies
Use consistent email addresses to prevent duplicate contacts in HubSpot
Test the scenario using a sample customer before using it in production
Monitor scenario activity in Make to ensure data is being processed correctly
Keep a record of webhook configurations for future maintenance