Personyze
Personyze is a platform for website personalisation and ecommerce recommendations.
It uses website activity and product catalogue data to display product and content recommendations to visitors.
Key features include:
- Product recommendation campaigns
- Content recommendation campaigns
- Website personalisation
- A/B testing
- Visitor segmentation
Personyze integrates with ShopWired by adding a tracking to the ShopWired theme and by using a product feed so you can configure product recommendation campaigns in Personyze.
Account creation
Account creation
Create an account on the Personyze website.
After your account is created and configured, Personyze will provide the tracking script required for installation.
Theme installation
Theme installation
Personyze provides a tracking script similar to the example shown below:
<script>
window._S_T || function(s)
{
s.async = true;
s.src = '//counter.personyze.com/stat-track-lib.js';
s.onload = function()
{
_S_T.async = true;
_S_T.setup('ACCOUNT_ID', 'yourdomain.co.uk');
};
(document.querySelector('head') || document.documentElement).appendChild(s);
}(document.createElement('script'))
</script>
The script shown above is illustrative only. You must copy the exact script provided in your own Personyze account, as the script and any ID values will be unique to your website.
- Navigate to Website > Themes
- Select
code editorfor the theme you want to edit - Open the
master.twigfile - Add the Personyze tracking script just above the closing
</head>tag - Select
Save changes
After the script has been added, Personyze will begin collecting data from your website.
Providing a product feed to Personyze
Providing a product feed to Personyze
Where Personyze accepts an XML feed in Google Shopping's format, use ShopWired's product multi-channel feed.
To provide Personyze with your product data:
- Install the Product multi-channel feed app
- Obtain the URL for your product feed from your ShopWired account
- Enter this URL into your Personyze account
ShopWired recommends using the Only published products feed.
Product field mapping is completed in Personyze if required.
After the tracking script has been installed and your product feed is available to Personyze, you can configure product recommendation campaigns in your Personyze account.
Campaign rules, recommendation logic, placement settings and reporting are managed in Personyze.
Recommendations
Recommendations
- Install the tracking script on a draft theme before editing the live theme
- Use the same live website domain in Personyze that is used for your ShopWired storefront
- Use the
Only published productsfeed to avoid recommending unavailable storefront products - Check that the product feed contains the fields required for Personyze product recommendations
- Review tracking and recommendation behaviour against your own cookie and privacy notices
- Check that theme updates or replacements do not remove the Personyze tracking script
