ActiveCampaign create contact

ActiveCampaign is a platform for email marketing, marketing automation, and customer relationship management.

Key features include:

Contact and list management
Marketing automation workflows
Email campaign creation and tracking
CRM and sales pipeline management

This guide explains how to send customer data from ShopWired to ActiveCampaign using Make.

This scenario allows:

Create or update a contact in ActiveCampaign when a customer is created in ShopWired

ShopWired can only provide support for the scenario as provided in this guide. Any customisations or changes made to the scenario are supported by Make.

Prerequisites

An account for ActiveCampaign

An account for Make

An account for ShopWired

Scenario blueprint

Open the scenario blueprint in Make

Scenario setup steps

Select the scenario blueprint provided with this guide
Open it in Make
Create a new scenario from the blueprint
Replace any placeholder values if required
Connect required accounts
Turn the scenario on
Trigger the relevant event in ShopWired

ShopWired webhook data

Event: customer.created

{
  "event": {
    "topic": "customer.created",
    "data": {
      "object": {
        "email": "customer@example.com",
        "firstName": "John",
        "lastName": "Smith",
        "phone": "0123456789"
      }
    }
  }
}

Required user inputs

Field	Description
ActiveCampaign connection	Authorised account connection for ActiveCampaign
ShopWired webhook	Webhook configured in ShopWired for customer created event

Recommendations

Test the scenario by creating a new customer in ShopWired
Ensure email field is always populated as it is required by ActiveCampaign
Verify contact updates correctly when the same email is reused
Avoid modifying field mappings unless required
Custom fields are not configured beyond default mapping
Monitor scenario execution history in Make for errors
This scenario only processes customer created events