VWO
VWO is a website optimisation and experimentation platform used to test, analyse and improve visitor behaviour on websites.
Key features include:
- A/B testing and multivariate testing
- Website behaviour analytics
- Heatmaps and session recordings
- Funnel and conversion reporting
- Personalisation and feature rollouts
VWO integrates with ShopWired by adding a to the website theme to enable testing and analytics across the website.
Account creation
Account creation
To use VWO with ShopWired, create an account on the VWO website.
Once your account is created, and configured, VWO will provide the code required for installation.
Theme installation
Theme installation
To add VWO throughout your ShopWired website, VWO provides a single JavaScript snippet, similar to the example shown below:
<script type="text/javascript" id="vwoCode">
var account_id = 123456;
var version = 2.2;
</script>
The script shown above is provided as an example only. You must copy the exact script provided in your own account, as the script and any ID values will be unique to your website.
To add the to your ShopWired website:
- Navigate to Website > Themes
- Select the
code editoroption for the theme you want to edit - Open the
master.twigfile - Paste the VWO SmartCode just above the closing
</head>tag - Select
save changes
After adding the SmartCode to your website, VWO provides a verification tool to confirm that the code is loading correctly.
Once verified, VWO will confirm that the SmartCode is correctly installed on your website.
Recommendations
Recommendations
- Avoid adding the SmartCode more than once or include it in multiple theme files.
- If your website uses a cookie consent solution, ensure VWO is configured appropriately within your consent management setup.
