Fathom Analytics
Fathom Analytics is a privacy-focused website analytics platform that provides traffic measurement without cookies or personal data collection.
Key features include:
- Page view tracking
- Event tracking
- Referrer tracking
- GDPR-compliant analytics
- Cookie-free visitor measurement
Fathom Analytics integrates with ShopWired by using a tracking added to the website theme to record visitor activity across the ShopWired website.
Account creation
Account creation
To use Fathom Analytics with ShopWired, create an account at the Fathom Analytics
After your account is created and configured Fathom Analytics will provide the tracking script required for installation.
Theme installation
Theme installation
Fathom Analytics provides a JavaScript tracking script that must be added to your ShopWired website so that it loads on every page.
An example of the Fathom Analytics tracking script is shown below:
<script src="https://cdn.usefathom.com/script.js" data-site="SITEID" defer></script>
The script shown above is provided as an example only. You must copy the exact script provided in your own account, as the script and any ID values will be unique to your website.
Add the tracking script to your ShopWired website theme:
- Navigate to Website > Themes
- Select the
code editoroption for the theme you want to edit - Open the
master.twigfile - Paste the Fathom Analytics tracking script just above the closing
</head>tag - Select
save changes
Recommendations
Recommendations
- Ensure the tracking script is included only once in the
master.twigfile. - Confirm the site ID used in the tracking script matches the site configured in Fathom Analytics.
- Allow time for analytics data to begin appearing after installation.
